In LA, there's the Pleasure Chest, which was one of the first boutique style sex shops in the USA (created in 1971). It's a pretty historic sex shop, and you can find pictures of lots of celebrities visiting it in the 80s, like Joan Jett. It's also where they filmed the infamous rabbit vibrator scene from the show the sex and the city. Pleasure Chest even inspired Queen, whose 1978 song “Let Me Entertain You” contains the lyrics:
- " If you wanna see some action
- We get nothing but the best
- The S & M attraction
- We got the Pleasure Chest"
It was created by Duane Colglazier and Bill Rifkin, two gay men who wanted to make sure people had a good time buying sex toys. “We treat our customers just as though they were walking into Gimbel’s to buy a table and chairs,” said Rifkin in a 1972 interview. Sadly, both of the founders died in the 90s from Aids, but the shop is still run and maintained by Duane's nephew. In 2008 they added PleasurEd workshops to their shops, which has offered nearly 1500 free classes on topics ranging from oral sex tips and tricks to bondage as meditation and queering your sex to over 30,000 attendees.
Opening year: 1971
Phone: (323) 650-1022
Address: 7733 CA-2, West Hollywood, CA 90046