Sally's Toy is Hong Kong's first female-friendly intimate lifestyle online sex toy shop. Here we've listed the Central location, though the brand has 4 locations covering Causeway Bay, Tsuen Wan, and Tsim Sha Tsui too. Started back in 2010 by partners Vera Lui and Picco Chu, Sally's Toy is a chain of small sex shops that sell knowledge first and products second. When it comes to products, you'll find vibrators, dildos, BDSM equipment, condoms, lubes, dental dams, men's sex toys, erotic books, and LGBT+ sex toy products. Founder Vera Lui says she started Sally's Toy when partner Picco gave her a vibrator back in 2010 and she didn't know how to use it. After hours of online research, she had her first-ever orgasm and never looked back! Since then, she and Picco have been on a mission to encourage Hong Kong women and men to find their inner "Sally" - the open-minded sex-positive individual that so many of us want to be. As well as running 4 Sally's Toy shops in Hong Kong, Vera and Picco also make information YouTube videos and articles about sex toys, intimate hygiene, and more.

Opened in 2002, The Art Of Loving is a sex-positive store selling a combination of sex toys and erotic artwork. It's currently the only place in Vancouver that hosts sex-themed seminars and live demos, helping to educate their customers and promote positive sexuality in the local community. The Art Of Loving stocks over 1,000 pleasure products, including women's vibrators, men's sex toys, and lubes. Over 1,000 people annually attend sexual education seminars held on the premises by co-owners Vera Zyla and John Ince. Their classes have covered everything from kissing to BDSM and impact play, with their business almost being closed down in 2003 due to the controversy surrounding their "How to 69" live demonstration. Continually challenging stigmas in their local community and attracting media attention, The Art Of Loving is a brilliant female-friendly sex shop that combines erotic art with sex toys and customer education. If you're looking for a sex store where you won't be judged or made to feel uncomfortable, this unique boutique is the place for you.

Cupid's Closet is located in sunny Los Angeles, and only a short distance from the beach.  It's owned by Brittany Kubik and her husband, and received an AVN award for "Best Boutique" in 2017.  
Unlike many other sex shops in LA, they only carry high quality, body safe products. Their staff is certified in Sexual Health and the shop is as much a sexual health resource as it is a sex toy shop.  
"Our vision was to create an adult store that is clean, comfortable, and be able to give individuals a memorable shopping experience.  We are very woman friendly, body positive and sex positive. Everyday our goal is to bring more conversation, attention, and support to this part of our health that so many people stigmatize." - Brittany
In 2019 they also opened a second location at 12201 Wilshire Blvd, Los Angeles, CA 90025.

In LA, there's the Pleasure Chest, which was one of the first boutique style sex shops in the USA (created in 1971). It's a pretty historic sex shop, and you can find pictures of lots of celebrities visiting it in the 80s, like Joan Jett. It's also where they filmed the infamous rabbit vibrator scene from the show the sex and the city. Pleasure Chest even inspired Queen, whose 1978 song “Let Me Entertain You” contains the lyrics:

• " If you wanna see some action
• We get nothing but the best
• The S & M attraction
• We got the Pleasure Chest"

  It was created by Duane Colglazier and Bill Rifkin, two gay men who wanted to make sure people had a good time buying sex toys.  “We treat our customers just as though they were walking into Gimbel’s to buy a table and chairs,” said Rifkin in a 1972 interview.  Sadly, both of the founders died in the 90s from Aids, but the shop is still run and maintained by Duane's nephew. In 2008 they added PleasurEd workshops to their shops, which has offered nearly 1500 free classes on topics ranging from oral sex tips and tricks to bondage as meditation and queering your sex to over 30,000 attendees.

Los Placeres de Lola or "The Pleasures of Lola" in English, was created by Marisa Aranda, Sara Perez and Raquel Traba,  and has been a beacon of sex toy positivity in Spain and Europe.  In addition to the cozy boutique vibe, their shop is full of erotic art and offers free tea.  You'll also find silicone toys on full display, feminist porn by women, and erotic novels. Raquel Traba also created BS Atelier in 2012, which makes simple yet exquisite dildos in Spain's coastal city of Valencia.  Each one is designed and hand-crafted by women with degrees in fine arts, Shevibe has a collection of them here that ships quickly to North America. Here is a quote from their website: "Los Placeres de Lola is a place dedicated to sexuality, without elitism, for everyone, for people who want to extend their personal development in this important part of our everyday lives that is sexuality. Ladies and gentlemen, enjoy our fantastic world ....."

Sex toys were illegal to own and sell in Texas up until 2008.  Someone could own an automatic rifle, but a woman selling vibrators? She went to prison. Texas has come a long way in the last ten years though, especially in progressive Austin where Q Toys is one of the progressive sex shops leading the charge.  They carry all the good stuff like Fun Factory, Njoy, Nobessence, Vixen Creations, Tantus, and Crystal Delights, all out of their boxes and on display. They offer a sex toy recycling program that let's you turn in your old rubber and silicone toys in exchange for a $5 gift certificate to use in the store.  Recycling is sexy! They are also part of the coalition against toxic sex-toys, they only sell body-safe products that don't contain phthalates or mysterious plasticizers.

This shop opened in August 2018, and it's the first sex-positive sex shop in Denver!  The boutique is covered in exotic flowers and, like most women-owned sex shops, has its own personal vibe. The owners, Tory Johnson and Rose Kalasz, are natives from Golden, Colorado.  After living in Seattle, they were inspired to make a Denver sex shop that women would feel comfortable in. “The main thing we told each other is we don’t want it to look like anything that exists right now, we want it to look like a boutique. We have a ton of plants — it’s very botanic and green. It was very important to us that it was not neon, not plastic. I like the word erotic as very natural and a kind of primally sexual experience, not pink and fake,” said Kalasz in an interview with 303 magazine.

Located in Moscow, G-Spot is both an erotic art museum and sex shop boutique.

Located in Santiago Chile, Japi Jane is one of the loveliest sex shops south of the equator.  There's lots of plants and flowers inside, powerful genitalia artwork, and gorgeous interior design.   This is definitely one of my all-time favorite shops. The store was started by Jane Morgan who is like the Joani Blank of Chile.  After spending time in Germany she brought fun factory vibrators to chile and set up shop in 2006.   Her store became a big success and has helped a lot of people get more information on pleasure and how sex shops don't have to be taboo.  The shop also carries books, board games, and feminine hygiene products like menstrual cups.

Sh! Is a sex shop that's hard to keep quiet about, especially since it's one of only a couple sex-positive shops in the UK.  When they first opened in 1992 they had a strict no-men allowed policy.  Since then they've relaxed their rules a bit and have one floor only for women or couples, and another floor that anyone can visit. Most toys are displayed out of their boxes for you to touch and explore before you buy.  In a bit on the website, their staff recommends testing a vibrator's strength by placing it on the tip of your nose. They also offer sexuality classes that cost a few pounds to get in.  Topics range from bondage to oral sex, and some like Orgasmic! are women-only.

Sexploratorium is as awesome as the name makes it sound.  Their shop, the biggest sex-positive store in Philadelphia, has two levels.  On the first level you'll find all the sex toys on full display, and on the upper floor is where they have workshops and guest speakers.

In 2000, the owner Searah Deysach was surprised how little the staff at Chicago XXX novelty stores knew about what they were selling.  So, she decided she would make a place where all genders could feel comfortable, and Early to Bed, Chicago's first sex-positive shop was born!  EtB went on to win 7 awards for 'Best Sex Shop' from the Chicago Reader.

Come As You Are is the sex shop co-op.  They are the world's only cooperatively owned sex shop, each employee gets a stake in the company and votes on business decisions.

Along with Good Vibrations, Babeland was one of the first feminist sex toy shops.  They helped create new sex shop norms like warm lighting, sexuality book corners, and toys on display.  Employees working on the floor are called SESAs, which stands for sex educator and sales associate.  They receive special training so they can help educate people on how to use toys properly. They also have a shop in New York City, making them one of the few progressive sex shops with multiple locations.  In 2017, they were purchased by Good Vibrations, however, the store, staff, and website remain the same.

Self Serve was started by Molly Adler & Matie Fricker in 2006.  They only sell non-toxic body safe toys, and even have "Toxic Toy Awareness Month" where they offer free classes educating people on the dangers of phthalates.  They have several classes a week on a big variety of topics, from How to squirt, to bondage classes, to special guest workshops. Their journey to opening the first sex-positive shop in New Mexico wasn't easy.  In 2006, the Albuquerque zoning laws required shops carrying more than 25% sex-related products, to be outside of busy shopping neighborhoods.  But the pair wanted to be in Nob Hill, a cozy neighborhood near the University.  So they decided to only carry 25% sex toys and 75% other products like chocolate, lotions, massage oils, and books.  Whenever they wanted to add a new sex toy they made sure to add 3 non-sexual products to the shop.

When you first walk into Smitten Kitten you’re greeted by a sign with pugs and three rules: 1. Everyone is welcome, 2. Respect yourself and others, 3. Don’t ‘Yuk!’ my ‘Yum!’ When you first enter there is a nook with sexuality books and reading chairs.  This is a good place to hide out if you are nervous about entering a sex shop for the first time.  As you go deeper into the shop you’ll find more lively toys.  First the vibrator section, then the lube and butt plugs, then all the way in the back you’ll find the realistic dildos, strapons, and some BDSM gear. Smitten Kitten is a really important sex shop in the sex-positive scene.  The owner, Jennifer Pritchett, was one of the first shop owners to refuse to sell jelly toys and toys with plasticizers in them.  Many other shops soon followed her lead and only carried body-safe sex toy materials like silicone, glass, and metal.   You can view some of Pritchett's research and sex toy safety guides on her site badvibes.org.

It's been hard to track down sex-positive shops in Asia.  The closest thing is M's, a seven-floor sex toy department store, and one of the biggest sex shops in the world.  They have vibrators on display as well as every other kind of sex toy.